Brand

Mark, colors, pictures.

Everything Flume looks like, with files to download. Use them as they are: the mark stays on its tile or on a plain ground, and amber always means the vault’s share.

The mark

A stream with a share peeling off to the vault’s side: the whole product in two strokes. The wordmark is Fraunces italic, softened, set from outlines so it never depends on a font being installed.

Lockup, on blue

Lockup, on paper

Mark on its tile

Wordmark, on blue

Wordmark, on paper

Mark without a tile

Clear spaceLeave at least half the tile’s width empty around the mark.
Amber is the vaultThe amber leg is the vault’s share. Don’t recolor it, or use amber for anything else nearby.
As drawnDon’t stretch, rotate, outline or reset the wordmark in another typeface.

Colors

A cyanotype: Prussian blue printed on paper, with one warm color kept for a single meaning.

Prussian blue #1d3f95The print. Every page opens on it.

Deep #11296bShadow in the print, solid bars, code.

Ink #15306eText on paper.

Paper #f1ede3Records, forms and reading.

Paper deep #e3ddcePanels and selected rows on paper.

Foam #f6f3eaText and water on the print.

Amber #ffb321The vault's share, and nothing else.

Amber ink #b56c00The vault's share, set on paper.

Typefaces

Three families, all free on Google Fonts.

FrauncesHeadlines and figures, softened

Fees, paid today.

OnestEverything you read

A vault pays you USDC now, then takes its share of every fee until the term ends or it reaches its cap.

Azeret MonoLabels, addresses and code

2PMpaRUNWHAgd2ZSPDYjuaDrqwE89jRDbQrTfehrVtgn

Pictures

Set from the same parts as the site: the print, the pour, the mark and the torn paper. Sized for the places Flume appears, ready to post.

X profile pictureAvatar on X and elsewhere; safe inside a circle. 400 × 400

Link previewOpen Graph and X card for every page. 1200 × 630

X headerProfile header on X. 1500 × 500

Post: selling feesAnnouncing Flume to creators. 1600 × 900

Post: how it worksThe six stages of a stream. 1600 × 900

Post: pricingThe pricing rule with a worked example. 1600 × 900

Post: the vaultAnnouncing the vault to LPs. 1600 × 900

Docs coverHeader for the docs and long posts. 1600 × 480